Keneisalie Belho with his father Beizo Belho. (Morung Photo)
Vibi Yhokha Sophie
Kohima | May 19
“My father (Beizo Belho) raised us up and earned his livelihood with the poultry business. And just like my father I wanted to be an entrepreneur. I tried several other businesses but it didn’t work out for me. I guess it was my destiny to continue the livestock business like my father,” says 29 years old Keneisalie Belho.
Belho is a second generation poultry business owner. While his 63 year old father Beizo Belho has been into the poultry business for almost 25 years. Keneisalie who joined his father’s poultry business three years ago is now an independent wholesale supplier of livestock in Kohima town with his own godown which he started this year.
Starting a poultry business as a distributor was not an easy venture for the young entrepreneur since the business “is capital intensive with an unpredictable nature”. Plus, one has to constantly maintain the standards and meet the demands of the retailers and shop.
“The outbreak of livestock diseases is a major setback as it incur severe losses. Another challenge, is trying to provide innovative services to stay ahead of your competitors. Also the economic downturn can affect your business, as we need to pay higher feeds and other items needed for daily running of poultry business,” says Belho.
While every business faces challenges and threats at one point or another, Belho is optimistic about the livestock business. He views that the poultry business is a growing business that continues to augment as the population grows. “People are conscious of what they eat now and poultry products provide nutrition which means there is always a ready market for poultry and poultry products,” adds Belho.
For youngsters who want to pursue entrepreneurial ventures in livestock and poultry, Belho advises that one should carry out a thorough investigation and garner information from experienced entrepreneurs. “This saves a lot of reckless spending when you eventually start the business,” Belho indicates.
Another element to keep in mind is the aspects of marketing. “Without a plan it is hard to achieve your goals. You need to make sure that you have properly analysed the demands and supply situation for your product in your niche market,” advises Belho.
However, ultimately the success of your venture, according to Belho, depends entirely on your dedication.