Don’t Litter My Highway

Don’t Litter My Highway

Young Indians’ campaign to promote litter prevention   


Morung Express News
Dimapur | June 5


As the world celebrated Environment Day, in Dimapur, a group of college students led by Young Indians (Yi) members campaigned against littering today. In the sweltering heat, the Yi members and students conducted signature campaigns, distributed trash bags and car stickers to vehicles at gas stations along the highway and at Chumukedima check gate.


The Yi Nagaland Chapter organised campaign titled Don’t Litter My Highway started with participants pledging against littering by signing on a banner outside NRL gas station in Padum Pukhuri. The participants then proceeded to Chumukedima check gate.


Don’t Litter My Highway is one of the three campaigns of Young Indians Nagaland Chapter under Clean India Mission (Swachh Bharat Abhiyan). Yi Nagaland Chapter has taken up the national sanitation campaign initiated by Prime Minister Narendra Modi as a special project. The other two campaigns are Honking Not OK and Pick Me Up (Litter Picking). Today’s campaign marked the start of Yi’s Swachh Bharat Abhiyan project.


According to Oren Ovung, chair, Swachh Bharat Abhiyan, Yi Nagaland Chapter, the objective of the Don’t Litter My Highway is to change perceptions of the act of littering.


Young Indians is an integral part of the Confederation of Indian Industry (CII), a non-government, not-for-profit, industry led and industry managed organisation playing a proactive role in India’s development process. Its membership includes young progressive Indians between the age of 21 and 40 comprising entrepreneurs, professionals, and achievers from different walks of life.
Yi’s pointers to make the campaign successful:
•    Never throw trash out of your car window even if it is a banana peel.
•    Place a bag in your car to collect personal trash (or recyclables) instead of tossing them.
•    If you smoke, never throw your cigarette butts on the ground. Cigarette butts, while small, actually constitute a large part of existing litter.
•    Get involved in a community clean up.
•    If you see litter, pick it up. Even if it is one chip bag or straw wrapper – that is one less piece of litter on the street.