Kohima, March 14 (DIPR): In pursuance of the Government of Nagaland Advertisement Policy and Rules Clause 11(1), the Governor in view of the increased costs of production of newspapers and periodicals/magazines, has enhance the Government advertisement rates for all newspapers and periodicals/magazines within the State with immediate effect. The enhanced rates are as shown: Newspapers from Rs. 40/- per column centimetre to Rs. 100/- for Black and White & Rs. 120/- for Colour; Periodicals/magazines from Rs. 40/- per column centimetre to 20/- per square centimetre for Black & White and Rs. 30/- per square centimetre for colour. The above rates have been effective since March 30, 2011.