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‘Look at what people want to buy’

‘Look at what people want to buy’

Special Secretary, DAC&FW, MOA&FW, GoI, Vasudha Mishra, IAS and Commissioner & Secretary, Horticulture, Government of Nagaland, Y Kikheto Sema, IAS seen along with other dignitaries launching a ‘pineapple ready to serve drink’ product in Medziphema on November 8. (Morung Photo)


Morung Express News

Dimapur | November 8

Special  Secretary, Department of Agriculture Cooperation & Farmers Welfare, Ministry of Agriculture & Farmers Welfare (DAC&FW, MOA&FW),GoI, Vasudha Mishra, IAS has urged upon the people of the state and the northeast region to first focus on what people want to buy instead of investing in large scale production which might go wasted.

“Instead of producing too much, let us look at how to market and transport our surplus produces effectively,” she said during Buyers and Sellers meet cum Exhibition at Central Institute of Horticulture (CIH), Medziphema on November 8. 

Mishra who was the special guest was focusing mainly on horticultural produces when she made the comment. She underscored the importance of proper infrastructural facilities for a good marketing avenue and called for a united effort in this connection.

Even as Mishra talked about the importance of marketing, she was of the opinion that the producers should also look towards processing, although not in huge scale, if marketing comes in their way.

She urged the trainees of CIH to continue to upgrade their knowledge and assured the state of any possible assistance from the central government.

Guest of Honour, Y Kikheto Sema, IAS, Commissioner & Secretary, Horticulture, Government of Nagaland said that the Horticulture Department have been creating awareness to discourage jhum cultivation since it is not only productive but affects the ecological scenario. He said that the Department of Horticulture is trying to encourage the farmers to adopt the cluster approach for improved sustainability.

Some of the problems and concerns which he highlighted faced by the state in terms of horticultural activities included poor infrastructural facilities, high cost of production, shortage of quality seed and saplings, inadequate water resources, poor marketing linkages etc. 

During the programme, the special guest and guest of honour launched ‘pineapple ready to serve drink’ product developed by CIH trainees.

The dignitaries also gave away certificates of Skill Development Course and other awards to the trainee and participants. 

The programme is being jointly organized by Central Institute of Horticulture, Medziphema and ICAR.


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