Regional show is Bollywood’s new promotional hot ticket

Regional show is Bollywood’s new promotional hot ticket

REUTERS – A garish, sometimes tacky but always boisterous Marathi show is Bollywood’s new hot ticket when it comes to promoting films, signalling an increased focus on regional markets.   “Chala Hawa Yeu Dya” (slang in Marathi for ‘relax’ and a phrase that means ‘let the air through’) is a prime-time TV comedy and chat […]