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Dabur to tap professional beauty care market through ‘Oxylife’


NEW Delhi, February 13 (PTI): In a bid to tap the fast growing Indian professional beauty care market, FMCG major Dabur today said it has developed products to cater to the segment as it looks to take on the likes of French cosmetic giant L’Oreal and Lakme. The company, which has only been selling its products through retail outlets, has introduced its new skincare range ‘OxyLife’ to tap beauty parlours and salons.
“While Dabur has been offering its range of skin care and bleaching products to parlours, a professional range was absent from our portfolio. With OxyLife Professional Facial Kit we are tapping into a big opportunity in professional space,” Dabur India Ltd Head Of Marketing (Skin Care) Sanjay Singal told PTI. Already, Dabur has made the range available to 26,000 beauty parlours across the country since the beginning of this month, he added. According to industry estimates, the size of Indian professional beauty care market, comprising salons and parlours, is around Rs 800 crore. It is currently dominated by L’Oreal, Lakme and VLCC. “Dabur sees the professional beauty market as a fast growing market with tremendous potential. With growing income and changing lifestyle the beauty aspirations of both men and women are growing making this market even more attractive,” Singal said.
Besides, the company is also exploring to introduce more products under the range. “We have a large dedicated team for the professional channel and we plan to utilise their expertise for making this kit available to parlours and salons,” Singal said. The company said the new range will not be available on retail shelves and will be sold directly to parlours through its sales professionals. The company said it will be conducting training programmes and beauty seminars across the country to create awareness about the new product. Dabur currently has a network of 26,000 parlours and salons through the acquisition of Fem Care. Besides, the company said it is also looking to expand the offerings to other categories as well in the days to come. At present, under Oxylife, the company offers a kit consisting of face cleanser, scrub, cream, gel and pack at a price of Rs 995.