Nagaland: Rustique Edge empowering entrepreneurial journeys

Aien Jamir, founder of Rustique Edge, Dimapur speaking during the 8th anniversary of the brand on February 29. (Morung Photo)

Aien Jamir, founder of Rustique Edge, Dimapur speaking during the 8th anniversary of the brand on February 29. (Morung Photo)

Morung Express News
Dimapur | March 1

The discovery of making a living with the solid understanding of one’s ability and hardwork, makes every entrepreneurial journey an inspiring one, and worth celebrating. Over a decade or so, Nagaland has seen a positive surge of entrepreneurs, both home-based and industrial. One such local brand from Nagaland, which is making a mark in the market with their signature style of making rustique crafts, wedding decorations and now a florist, is Aien Jamir, founder of Rustique Edge, based in Dimapur. 

In a significant event, Rustique Edge celebrated its 8th anniversary on February 29 last at Solekum Home, Dimapur by bringing together a group of Naga women entrepreneurs and working women for an interactive session. 

Giving an insight of Rustique Edge and her entrepreneurial work, Aien said that the official name of the brand came into existence in 2016. “Similar to any other businesses that are into craft making, we started from home, all from the scratch just to make gifts for friends. I never thought that I would make it a career,” she said. 

“Growing up it was very important for us to finish our studies, search for proper government jobs, but when I came back home after my studies in 2014, I wanted to experiment with my passion and my interest in flowers and doing events. Two years of experience gave me an insight of what actually I can do as an entrepreneur and that I can actually make a livelihood out of this,” she shared. 

While thanking the room full of local entrepreneurs, Aien also said that entrepreneurial work is always a collaborative journey and encouraged all for collaborations to achieve better results.

‘Entrepreneurs are nation builder’ 
In a brief exhortation, Jongshimanen, Mission Director, Dimapur Ao Baptist Church acknowledged the challenges and difficulties any entrepreneur has to go through and said, “The hardest time has become the best lesson for you. That is why you are here.” 

“To all the entrepreneurs, you are not just working for yourself but you are the nation builders. You are someone that is contributing to the nation, you produce for our survival, gives job to somebody who is in need of it,” he observed. 

Jongshimanen also urged to have healthy competition saying, “When we compete with each other in a very healthy way, it is going to build our nation. Without competition we cannot achieve anything, but when we do it, we must do it with the right perspective and right attitude.”

‘Know your calling’
Sharing her perspective, Tasang Imchen, Founder and CEO, Expression Life said that work is not just about being a government servant, but about knowing the “calling.” “When you understand the calling of God, your work ethics will change, attitude is going to be different, and the ways you look at things are going to be different,” she stated. 

She said that ‘God did not call just the pastor or church workers for ministry.’ As entrepreneurs, she said, “Your first ministry is the people working with you, the way you talk to them, treat them, take care of them.” Asserting that working people are ‘co-creators with God, she added, “I take my work as a work-place ministry by mentoring my workers and giving my best in what I do.”

‘Do what makes you happy’ 
During the interaction session, Watila Longkumer, Founder of Naro-Ki spoke on doing what ‘makes you happy.’ She gave up her job in the government sector after working almost a year, when she realised that it was not making her happy. “I joined a private company where I had to interact and meet the farmers (flower growers). Many of them were unable to sell their flowers. That is when the idea of Naro Ki came,” she said. 

Watila also shared that when she first started the support system was not there. “Entrepreneurs were not willing to share ideas. We just had to work it out on our own. But now things have changed. We are supporting each other; we have come a long way.”

Managing stress 
A brief talk was also held on managing stress and taking care of mental health. “We cannot avoid stress… It is humanly not possible to throw out all the stress,” Vanthunglo Murry, a certified ‘Life Coach’ said. Therefore, she said it is important how to regulate oneself around stress, emotions, when conflict arise or faces difficult situation.

“Try to discover which style works best for you. Do simple things – consciously check on yourself; try to find and analyze your strength, weakness, opportunities and threats,” she suggested. “Drink water, eat lots of green and take time to pause and breathe,” she added.