Naga Fire Shield™, a locally branded fire extinguisher was launched by M/s Fusion Enterprises in Kohima.
Morung Express News
Kohima | May 21
M/s Fusion Enterprises, a fire safety solutions provider based in Kohima, has introduced its Naga-branded fire extinguisher, Naga Fire Shield,™ touted as the State’s first and only local brand in fire safety equipment
“This product marks a significant milestone in our commitment to enhancing fire safety standards and promoting local brands,” Proprietor Ameü Üsou told The Morung Express on Wednesday.
It is a testament to our commitment to quality, innovation, and self-reliance, she added.
With its manufacturing partner in Mumbai, the company has launched its own trademarked brand of fire extinguishers, Naga Fire Shield.™
The idea behind launch was born out of a growing concern.
“We have witnessed several fire-related incidents in recent years, and it became clear that fire safety cannot be an afterthought. A fire extinguisher is not just a piece of equipment—it is a first-response tool that can save lives and property in those critical first five minutes. That is the urgency we are addressing, and that is the awareness we hope to spread,” Üsou shared.
Queried on inspiration behind the idea, the Proprietor stated, “When we look around the market, many of the products available—whether its sweets, local snacks, perfumes and even soap, are locally branded. We felt it would be good to create our own brand. That is how the idea came up—to have a Naga-branded fire extinguisher, something people here can connect with.”
“We wanted to offer a quality product that people could trust and choose from the start. So, we began thinking of a name that reflects who we are. As for the name, we wanted it to carry meaning—but also be accessible and relevant to all Nagas, not limited to just one tribe or group. Hence, the name- Naga, and the shield in the logo stands for the protection from fire that the product offers,” she added.
Having made the first sale of the new product on Wednesday, the Fusion Enterprises proprietor expressed confidence in its success.
“Our goal is to encourage people to support local while aiming for global standards—to support local to go global,” she said.
With Naga Fire Shield™, we are offering an essential and life-saving product right here in Nagaland, bringing high-quality fire safety solutions closer to the people, making them easily accessible and affordable. I am confident that many of our fellow Nagas would be proud to own and support something that is made by and for our community, she added.
Previously, many customers had to send their fire extinguishers all the way to Guwahati for refilling, with transport costs often exceeding the cost of the refill itself.
However, Üsou maintained that it is solving that problem by making fire safety services locally available and aid that the firm is open to partnering with businesses and individuals from across Nagaland for collaboration.
“We have also made sure our products are competitively priced. But beyond pricing, what sets us apart is our after-sales service. We offer doorstep servicing, regular follow-ups, and installation of additional safety equipment like smoke detectors and alarm systems,” she added.
Established in 2024, Fusion Enterprises aims to redefine fire safety in Nagaland and to make it a a fire-ready and fire-resilient state.
The firm’s complete range of fire safety products, expert guidance, and hands-on demos can be availed at their physical outlet located at Themezie Colony, High School Road, Opposite de Oriental Grand, Kohima.
