For someone who started her blog as a style diary to “chronicle her personal style and views on fashion,” Aien Jamir from Dimapur has come a long way by becoming not only a trendsetter and style influencer but also “Style-preneur.” Aien started her blog ‘Fashion & I’ in 2009. After gaining popularity and readership, the blog evolved from being a fashion blog to an all encompassing portal as it “explores the intersection between Fashion, Lifestyle, Beauty, Food, Travel and many more.” While her style insights has been featured regularly in glossy pages of prominent fashion magazines in the country such as Vogue, Cosmopolitan, Elle, Grazia, Femina and L’officiel besides collaboration with global brands like Gap, Nike, Adidas, H&M, Mac, Bobbi Bown, Aeropostale etc, she is also regular feature in fashion circuit for promoting any clothesline or designs. She added another feather to her chic collections when her blog ‘Fashion & I’ by Aien Jamir bagged the ‘Cosmopolitan India X Fiama Di Wills Blogger Awards’ for best design by the Cosmopolitan Magazine, a leading international fashion magazine for women. While many of the categories were chosen on the basis of readers’ votes, her award was decided upon by an Editor's Panel making it more coveted. ‘Fashion and I’ aims to curate content and visuals to celebrate all things beautifully in the most sublime manner for its readers who thrive with the heartbeat called Style, as per its own description. Whether you are on the lookout for style and beauty inspirations, the spanking new place in town or the goings on with your favourite brands, places, and people, you can find everything here, claims the blog. As the Founder and Creative Head, what sets Aien Jamir apart is her creative “direction and the knack to churn out eclectic style through the most unexpected pieces.” Along with Co-founder and photographer Rawky Ksh and the Head of Content, Moala Longchar, Fashion & I endeavours to keep you stylishly in “the know of who, what, where, how, why and why nots with its compelling melange of content that’s packed with substance and surprise.” A further research would reveal, Aien is a Dimpurian who currently resides in Delhi managing her burgeoning career as the Founder and Creative Head of ‘A-J-Store’ which opened in 2011. AJ Store is also described as an e-store for all the stylistas who want to have the “hottest style picks” effortlessly and “provide a one-stop page for clothes, shoes, bags and accessories.” The collections revolve around vintage, retro, bohemian and all things classic.
(Morung Express News)