Las Vegas, January 9 (IANS): Aiming to take on tech giants Samsung and Apple, Chinese smartphone maker Vivo on Tuesday showcased the worlds first in-display fingerprint scanning smartphone at the ongoing Consumer Electronic Show (CES) 2018 here. The first smartphone to feature the in-display fingerprint technology will be announced in the first half of 2018, the company said in a statement. “With our efforts in extensive consumer research and long-term R&D investment, Vivo is well positioned to pioneer the development of fingerprint scanning technology,” said Alex Feng, Senior Vice President, Vivo. “Today’s showcase of a ready-to-produce in-display fingerprint scanning smartphone with an optical fingerprint sensor is a step forward in bringing consumers this futuristic mobile experience. We are very excited to make it available to consumers soon,” Feng added. Synaptics - the company responsible for handling the touch input on millions of laptop trackpads and smartphone screens -- announced in December 2017 that it has started mass production with its first optical in-display fingerprint sensors. The company had announced that it is going into full production with what it described as “top 5 original equipment manufacturers (OEM)”, without naming Vivo.