For $1,000, celebs can tell their side of story online

New York, March 29 (NYT): Imagine you are a well-known person aggrieved by how you are portrayed on the internet: the slapdash Wikipedia entry; the unflattering gossip item; the endlessly repeated story about how you cheated on your spouse when in point of fact you were blamelessly resuscitating a platonic friend who was choking on an olive.
Suing is too stressful and quixotic. Besides, it's the internet: how can anyone erase the inerasable? But courtesy of a new web site called ICorrect, people who feel unhappy about "obvious misinterpretations, misinformation and what some might call total lies", in the words of the site's founder, Sir David Tang, can now attempt to set the record straight.
"The superhighway is jampacked with stops where at every place you'll have mud thrown at you," said Sir David, 56, a businessman, socialite and celebrity friend extraordinaire who is best known for founding the department store chain Shanghai Tang. "Can you afford to have it all stick and not try to clean it up?"