NEW DELHI, AUGUST 11 (IANS): Global technology company ABB India on Tuesday announced the launch of eMart, an online marketplace portal, which will offer more than 6,000 products from its electrification business for home and industrial buyers.
This unique B2B and B2C platform is the first-ever initiative of its kind in the industry, owing to its dynamic, price-transparent model. It aims to provide an equally fair and favourable experience to both ABB distributors and customers, further boosting the agenda of the country's Digital India program, a company statement said.
ABB eMart also provides a dynamic model to empower partners to set their own competitive pricing for the products they sell on the platform, while simultaneously providing customers with a choice of the best deals to suit their specific needs, the statement added.
Customers will be able to access technical specifications as well as interactive product images for each item at their fingertips. They can select their best-suited option by referring to the product and seller reviews on the portal.
ABB has partnered with authorized distributors with a digital presence from across the country, and is enabling them to expand their reach by offering products and solutions on eMart for home as well as industrial customers.
eMart hosts a wide range of products, which ranges from digital circut breakers, contactors, Molded Case Circuit Breaker (MCCB), modular swtiches, Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), home automation, medium voltage relays and related products.
With this move, ABB India aims to further expand its reach in untapped markets while strengthing its presence in the existing sector, maximizing the changing customer buying preferences with a seamless digital experience.
"At ABB, we are committed to creating avenues that fast track the digital transformation journey for our customers and partners. The eMart is another achievement in the same direction, aiming to to create a reliable yet distinct customer experience with digital solutions.
"It aims to build a digital ecosystem and infrastructure between the manufacturer, the partners, and the customers and provide impetus to the business climate and the Digital India program," said CP Vyas, President, Electrification business, ABB India.
As the world adapts to the new normal, the latest initiative of ABB would not only provide online buying experience to its customers but also provide a one-stop access to immediate product requirements.
Designed for a user-friendly experience, eMart has been optimized with easy navigation for desktop and mobile browsers, and curated results for each type of buyer.
The platform allows for order queries to be addressed online and is supported by secure payment methods including net banking, eWallets, and UPI, also abiding by General Data Protection Regulation (GDPR) in terms of customer data.