Adidas opens largest centralised facility of sporting goods

New Delhi, February 22 (IANS): Adidas Group India has inaugurated a new distribution centre called “1 DC” near Delhi, which the company claims to be the largest centralised facility of sporting goods in the country.   “Moving to one distribution centre in India is an integral part of our business plans for both adidas and Reebok. ‘1 DC’, the largest of any sports retailer in India, is part of our ‘creating the new’ approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiencies across the entire value chain,” Dave Thomas, managing director of adidas Group India, said in a statement.   The new facility in Delhi-NCR will replace the previous five distribution centres which the company was operating in India and will be managed by the world’s leading logistics provider, DHL Supply Chain.

  “DHL, with their global experience and expertise in managing retail supply chains, provides us with innovative solutions that will help us manage costs with faster delivery and greater reliability. We are confident that this DC will play a key role in helping the adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country,” Thomas explained.   The new state-of-the-art facility ‘1 DC’ is spread over 260,000 sq feet. A walk through each of the aisles of this gigantic facility covers a massive 22 km. The site is further scalable and well geared to meet the growth projections of adidas and Reebok in India, the company said.