N. Esther Longchar from Aonukpu village will be launching Nagaland’s first fashion magazine “Ramp Magazine” on November 11, 2011. The first Volume will hit stands from January 2012. (Morung Photo)
Dimapur| November 5 : It was a moment of epiphany during her eight year working as community organizer for District Urban Development Agency (DUDA) that N. Esther Longchar from Aonukpu village, decided to quit her job and follow her dream. In her early thirties, Esther jokes that maybe it was midlife crisis that finally capitulated her to be daring enough to leave a secured government job and delve into the fashion business. “At a point, I grew tired of my life, tired of my job. I had always wanted to start my own production and be my own boss,” Esther says. It’s been two years since Esther quit the job, and now she is all ready to set forth on her independent venture. She has not an ounce of regret for quitting her job, when the craze of winning a government job is all around her in society. In fact, she says she was glad she had the courage to answer to her calling in life and says, “I’m going to have a beautiful life from now on.”
The fearless lady quit her government job to launch Ramp Magazine
Esther owns a shop “100 Oaks” in Nuton Bosti, Dimapur, where she will be launching Nagaland’s first fashion magazine “Ramp Magazine” on November 11, to coincide with her birthday. But it’s not all guts and glory. Esther aims to give back to society through her own ways and means. She has created 100 Oaks with the intention of fostering a meet point for anybody related to the fashion business. It could be organizations, photographers, models, designers etc. a sort of fashion lounge. 100 Oaks will also showcase clothes from local designers and from the Northeast.
This first time entrepreneur draws her inspiration from her 82 year old mother who is a cancer survivor. Esther also announces that she is dedicating Ramp Magazine to her mother who has always been a lover of fine clothes and even though long ago there were no training she possessed her own sense of fashion, and even made clothes for Esther and her six other siblings. Just like the saying, “When you dream, dream big,” Esther says that she wants Ramp Magazine to hit the global market in future years. “We don’t have fashion magazine available in Nagaland and so I feel it’s a nice concept and I hope the fashion fraternity, business organizations, government and the public will support me in this venture,” she conveys.
Ramp will feature exclusive fashion coverage on fashion events, top models, fresh faces and designers. It will also work to elevate with the latest collections and sharp trends.
Photography and casting will also be the first priority and featured in the finest quality colour texture. It is also on the lookout for the first cover-girl to be featured in the magazine. The first issue will hit stands on January 2012.
On future prospects, Esther reveals that she has plans to also launch “Club Ramp”, for fashion artistes, designers, models and any lover of fashion. The Club will aim to empower the fashion community. It will also host Ramp Festival which will feature promotional design shows, and “Queen of Ramp” beauty pageant.
The shop “100 Oaks” is not a giant mall to reckon with, however it has so much to offer- bright concepts, imagination bigger than life- to create a fantasy and to develop northeast impeccable fashion. Interested readers can also log onto www.hundred-Oaks.blogspot.com
The fearless lady quit her government job to launch Ramp Magazine
Esther owns a shop “100 Oaks” in Nuton Bosti, Dimapur, where she will be launching Nagaland’s first fashion magazine “Ramp Magazine” on November 11, to coincide with her birthday. But it’s not all guts and glory. Esther aims to give back to society through her own ways and means. She has created 100 Oaks with the intention of fostering a meet point for anybody related to the fashion business. It could be organizations, photographers, models, designers etc. a sort of fashion lounge. 100 Oaks will also showcase clothes from local designers and from the Northeast.
This first time entrepreneur draws her inspiration from her 82 year old mother who is a cancer survivor. Esther also announces that she is dedicating Ramp Magazine to her mother who has always been a lover of fine clothes and even though long ago there were no training she possessed her own sense of fashion, and even made clothes for Esther and her six other siblings. Just like the saying, “When you dream, dream big,” Esther says that she wants Ramp Magazine to hit the global market in future years. “We don’t have fashion magazine available in Nagaland and so I feel it’s a nice concept and I hope the fashion fraternity, business organizations, government and the public will support me in this venture,” she conveys.
Ramp will feature exclusive fashion coverage on fashion events, top models, fresh faces and designers. It will also work to elevate with the latest collections and sharp trends.
Photography and casting will also be the first priority and featured in the finest quality colour texture. It is also on the lookout for the first cover-girl to be featured in the magazine. The first issue will hit stands on January 2012.
On future prospects, Esther reveals that she has plans to also launch “Club Ramp”, for fashion artistes, designers, models and any lover of fashion. The Club will aim to empower the fashion community. It will also host Ramp Festival which will feature promotional design shows, and “Queen of Ramp” beauty pageant.
The shop “100 Oaks” is not a giant mall to reckon with, however it has so much to offer- bright concepts, imagination bigger than life- to create a fantasy and to develop northeast impeccable fashion. Interested readers can also log onto www.hundred-Oaks.blogspot.com
