Alem Bin, Special Transport Officer inaugurating Bloom Beauty on June 7.
Morung Express News
Kohima | June 9
‘Bloom Beauty’, a curated collection of the best of Korean-beauty after its presence online for 3 years, opened its first physical store in LK Complex (Amaris Building) in the Secretariat Road, Kohima on June 7. The physical store was formally inaugurated by Alem Bin, Special Transport Officer, who is also the wife of Cabinet minister P Bashangmongba Chang.
The business was previously known as beautybytsc under which it functioned online for the last 3 years. However, it has been rebranded as Bloom Beauty along with the launch of their physical store. The name “Bloom Beauty” was given to indicate that “skincare makes you “bloom and brings out the beauty in each person.”
“Also, the Korean skincare industry relies on natural ingredients so we wanted to lean on the organic and natural beauty of flowers to enhance our store”, the owner of Bloom Beauty highlighted. “We believe that skincare is not about vanity, rather the confidence that it can build up in a person, about feeling good in your own skin”, she further expressed.
Bloom Beauty caters brands such as Cosrx, Klairs, Goodal, Missha, One Thing, UNPA, SNP, MOART, rom&nd, Peri pera, beauty of joseon, Isntree among several others. Highlights of the launch included prayer and short message by Lanu Vihienuo and special performance by Lisa Tepa.
