Our Correspondent
Kohima | June 26
Ludhiana based hand/power/agricultural tools manufacturer Eastman Cast & Forge Ltd has launched its products in Nagaland for the first time on Wednesday at an event held in Hotel Japfu, Kohima.
Hills Agro Agency of Kohima, a popular dealer in agricultural tools, furniture and construction materials will be the main stockist and dealer of Eastman Cast & Forge Ltd in Nagaland.
Eastman Cast & Forge Ltd has the distinction of having touch points in 28 countries for export in Europe, Asia, and CIS countries including Russia, Ukraine and others. The Eastman group also supplies to OEMs like John Deere, ISUZU, Mahindra & Mahindra, New Holland, Tafe, Eicher, Ashok Leyland, Tata Motors Ltd and Sonalika.
Speaking during the launch as a special guest, agriculture additional director Kivikhu Achumi congratulated the local entrepreneurs for roping in an exporter for better access of the people in Nagaland.
He said any product that is introduced in the local market would do well if it fulfilled several areas such as easy handling, easy management, durable, low fuel/power consuming, reasonable price, and availability of service centre. He wished both the company and the local entrepreneurs the best in their endeavors.
Eastman Cast & Forge Ltd regional sales manager Bikram Dutta explained about the products of the company.
He informed that currently they deal with hand tools, power tools, agricultural and gardening tools, while cleaning equipments will be introduced soon.
Agro Hills Agency co-proprietor, Alem Jamir said Eastman Cast & Forge Ltd is a well established and reputed company, but as it is a new entrant here in Nagaland, the challenge would be to make a mark. But, he was confident that the quality and affordability of the products of Eastman Cast & Forge Ltd would make them an instant hit in the local market.
