Embracing a career in fashion industry

Fashion has become a mainstay in many aspects of modern life. From just covering up the body to looking trendy, clothes are a way of defining a person. From designer clothing brands like Versace, Louis Vuitton, Chanel, Prada and Zara to sporting brands like Adidas and Nike, every piece of cloth in itself is a reflection of who a person is, whether it is simple yet elegant or chic and glamorous.

The last decade has seen a revival of sorts in Nagaland, wherein Naga youth, defying the age old mentality of sticking to public sector jobs, have dared to venture into the private sector. The glamour world is one such sector, where Naga designers like Atsu Sekhose and models like Esther Jamir, Akuonuo Khezhie, Ethiel Konyak, Carol Humtsoe and Ketholeno Kense have achieved noticeable success.

Meet 27 year old designer Temsurenla (Aren) Imcha Yaden, who has taken that leap forward and brought out her own brand of clothing line “Yadenz.” A product of the Indian Institute of Fashion Technology, New Delhi, Aren revealed that during her BBA 1st year, she discovered her true passion and joined IIFT, New Delhi to pursue her dreams. Aren recollects how her parents were very supportive of her decision to switch fields and helped her pursue it.

She spent three and half years at the institute and worked for 20 Media Onwards, Couture Allure and Carnival. Aren is today the proud owner of her own clothing line and store “Yadenz”, which was launched on April 28 in Dimapur. Aren likes to keep her designs simple yet elegant and states that ‘Yadenz,’ along with focusing on teenagers and young adults, both men and women, will also deal in clothing for the elderly. She believes fashion and trend should not be just focused on the younger generation.

With three persons working under her, Aren is responsible for researching the raw materials, engineering the fabrics, designing them and then putting them into production. Her designs have already been worn by Nagaland’s only all girls’ band Vivace during the 2013 Hornbill Festival. Drawing inspiration from Karl Lagerfeld, Aren defines herself as an independent and inquisitive character. When asked about the future, she says, “I want to focus on the things at hand. As for the future, I’d want to be surprised at what the future has in store for me.”

Aren had initially planned to set up her boutique at Bangalore, but decided to set up shop in Dimapur, ready to take on the challenges that life has to offer along the way. She hopes to make ‘Yadenz’ a household name in the fashion industry. For more info on Yadenz, check out their page on Facebook or visit www.yadenz.com.