Imlisanen Jamir
Obesity is no longer a problem confined to the wealthy or the indolent. It has crept into every section of society, cutting across class and geography, from the cities to the villages. In response, the Prime Minister has launched a campaign urging people to reduce their consumption of oil and fatty foods, enlisting public figures to promote healthier habits. It is a well-meaning gesture, but like most government campaigns, it runs the risk of being little more than a slogan.
In Nagaland, where food culture is rapidly evolving, the issue is becoming more apparent. In the past, traditional diets were heavy in meats and fats, but physical labor and an active lifestyle balanced out any excess. Now, as towns and cities expand, and fast-food joints, cafés, and restaurants multiply, eating habits have changed. The variety of food options has grown, bringing in influences from across India and beyond. But along with this has come a shift toward convenience—processed foods, larger portions, and less physical activity. Obesity, once rare, is becoming common.
Yet there is another change taking place. Gyms are appearing in every town, and a growing number of young people are taking fitness seriously. The recently held 10th edition of the Nagaland Street Fitness event drew competitors from across the state, showing that physical culture is on the rise. What began as a niche interest is starting to influence older generations too, even if the cost of gym memberships and specialized diets remains out of reach for many.
Herein lies the contradiction. On one side, fast food and sedentary habits are spreading. On the other, a fitness movement is gaining ground. The two seem to belong to different worlds—the first is associated with affordability and convenience, while the second is often dismissed as an indulgence for those who can afford the time and money. But in reality, both trends affect all sections of society. It is no longer a question of individual choices or class; the problem is systemic.
A government campaign urging people to reduce their oil consumption will do little to address this deeper issue. People eat what is available and affordable, and as long as unhealthy food is cheap and accessible while healthier choices require money and effort, obesity will continue to rise. The same applies to exercise. Without public spaces for walking and physical activity, and with modern work demanding long hours of sitting, gyms will remain the only alternative, and not everyone can afford them.
If there is to be any real change, the focus should be on making healthy choices the easier ones. This means better urban planning, stricter regulation of food quality, and support for physical activity in public spaces. It means treating health not as an individual responsibility but as a social issue. Otherwise, campaigns will come and go, and obesity will keep rising while only a privileged few can afford to stay fit.
Comments can be sent to imlisanenjamir@gmail.com
