Fujifilm launches 12 digital cameras in India

NEW Delhi, April 9 (Agencies): Fujifilm has launched 12 new digital camera models in India. The company has introduced the following cameras: AV200 and AX300 (A series), JV200, JX300 (J series), FinePix X100, T200, F500 EXR, HS20, S2950, S3300, S4000 and Z900. All the models launched have can shoot video in 720p and offer features such as Digital Image Stabilization, Motion Panorama mode, Face Detection technology, Picture Search, Scene Recognition Auto, Blink Detection, Smile & Shoot mode and Facebook/You Tube web upload.
Digital imaging firm Fujifilm said it will more than double its marketing budget to Rs 60 cr this fiscal as it looks to increase its share in the Indian camera market and enhance its reach in the country. “We invested around Rs 20-25 cr last fiscal. This fiscal we will invest around Rs 60 cr. We are going for aggressive marketing initiatives to increase our share and penetration,” Fujifilm India Country General Manager A Rajkumar said.