Kohima, May 28 (MExN): ICICI Bank, India’s largest private sector bank, is ranked at the 53rd position in the league of world’s 100 most valuable brands compiled by global brands agency Millward Brown becoming the only Indian brand to feature in the list.
With a brand value of USD 14.9 billion, this is the second straight appearance for ICICI bank in annual BrandZ study. Interestingly, the report said that with a rise of 27 percent in brand value to USD 8.2 billion, India’s Infosys was one of the most valuable technology brands in the world and is expected to soon rank among the top 100 most valuable global brands across all sectors.
The iPhone maker’s brand is valued at USD 153.3 billion, an 84 per cent increase since last year. Besides, Google’s brand is now valued at USD 111.5 billion (rpt) USD 111.5 billion, a 2 per cent fall from 2010.The BrandZ index calculates brand value on several factors, such as an estimate of the brand’s contribution to earnings, valuation of intangible assets, measures of customer perception and an estimate of growth potential. The brand rankings are dominated by technology companies, with six out of the top 10 places cornered by Apple, Google, IBM, Microsoft, AT&T and China Mobile.
About the BrandZ Most Valuable Brands Ranking: Developed by the leading research agency Millward Brown, the BrandZ Top 100 Most Valuable Global Brands ranking is now in its fifth year. It is the only study to combine measures of brand equity based on interviews with over a million consumers globally about thousands of global “consumer facing” and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Datamonitor) to separate the value that brand plays in driving business revenue and market capitalization. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership brandZ Most Valuable Brands Ranking.
The Most Valuable Global Brands 2011
Rank Brand Value in $ Mn
1 Apple 153,285
2 Google 111,498
3 IBM 100,849
4 McDonald’s 81,016
5 Microsoft 78,243
6 Coca-Cola 73,752
7 AT&T 69,916
8 Marlboro 67,522
9 China Mobile 57,326
10 GE 50,318
With a brand value of USD 14.9 billion, this is the second straight appearance for ICICI bank in annual BrandZ study. Interestingly, the report said that with a rise of 27 percent in brand value to USD 8.2 billion, India’s Infosys was one of the most valuable technology brands in the world and is expected to soon rank among the top 100 most valuable global brands across all sectors.
The iPhone maker’s brand is valued at USD 153.3 billion, an 84 per cent increase since last year. Besides, Google’s brand is now valued at USD 111.5 billion (rpt) USD 111.5 billion, a 2 per cent fall from 2010.The BrandZ index calculates brand value on several factors, such as an estimate of the brand’s contribution to earnings, valuation of intangible assets, measures of customer perception and an estimate of growth potential. The brand rankings are dominated by technology companies, with six out of the top 10 places cornered by Apple, Google, IBM, Microsoft, AT&T and China Mobile.
About the BrandZ Most Valuable Brands Ranking: Developed by the leading research agency Millward Brown, the BrandZ Top 100 Most Valuable Global Brands ranking is now in its fifth year. It is the only study to combine measures of brand equity based on interviews with over a million consumers globally about thousands of global “consumer facing” and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Datamonitor) to separate the value that brand plays in driving business revenue and market capitalization. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership brandZ Most Valuable Brands Ranking.
The Most Valuable Global Brands 2011
Rank Brand Value in $ Mn
1 Apple 153,285
2 Google 111,498
3 IBM 100,849
4 McDonald’s 81,016
5 Microsoft 78,243
6 Coca-Cola 73,752
7 AT&T 69,916
8 Marlboro 67,522
9 China Mobile 57,326
10 GE 50,318
