Citizens have started donating used products such as plastic items, old books, used clothes and footwear etc. at Reduce, Reuse, Recycle collection centres in Kohima.
Our Correspondent
Kohima | May 23
Responding to the ongoing Meri LiFE, Mera Swachh Shehar campaign in Nagaland, the denizens of the state capital Kohima have started donating used products such as plastic items, old books, used clothes and footwear etc. at Reduce, Reuse, Recycle (RRR) collection centres in Kohima.
This is part of Lifestyle for Environment (LiFE) Mission for Meri LiFE, Mera Swachh Shehar campaign launched by Ministry of Housing & Urban Affairs (MoHUA), Govt of India.
Mission LiFE is an India-led global mass movement to nudge individual and community action to protect and preserve the environment. The movement aims to nudge individuals and communities to practice a lifestyle that is synchronous with nature and does not harm it.
Sources informed that the concept of LiFE was introduced by Prime Minister Narendra Modi at COP26 in Glasgow on 1 November 2021, calling upon the global community of individuals and institutions to drive LiFE as an international mass movement towards “mindful and deliberate utilization, instead of mindless and destructive consumption” to protect and preserve the environment.
Reuse and upcycling of common household goods has been an integral part of Indian culture. Taking a cue from this shared habit, MoHUA has launched a mega campaign titled- ‘Meri LiFE, Mera Swachh Shehar’ to champion the RRR’s of waste management - Reduce, Reuse, and Recycle.
KMC appeals
Kohima Municipal Council (KMC) Administrator, T Lanusenla Longkumer made an ardent appeal to everyone to donate used products at the RRR centres in Kohima and also to pick up any item or items they like for their personal use. “Let us reduce by reusing and recycling for a cleaner and healthier Kohima,” she said on Tuesday.
Meri LiFE, Mera Swachh Shehar campaign, which kicked off on May 20, is for three weeks and will culminate on June 5 (World Environment Day) with mass cleanliness drives across all Wards and ‘Pledge for LiFE drives.
In Kohima, apart from other RRR Centres, the RRR Centre for Ward Nos. 5,6,7,8 and 9 has been set up at 1st floor, Super Market Complex, Kohima Municipal Council (KMC) office. There are 14 RRR centres across 17 wards so far out of 19 wards within Kohima municipality.
One can donate old toys, old books, paper, used (clean) clothes and old (clean) footwear , carton, utensils, household items, paper, electronic items, tyres, tools, sports equipment, old reusable flower pots, accessories such as bags, belts, suitcase etc. People can also pick up any item they like for free from the RRR Centres for their personal use, KMC administrator said.
Public of those Wards/ Sectors/ Colonies where RRR Centres have not been set up can contact Assistant Chief Inspector- 9402481869 or email to kmcnacialana@qmail.com and work out the date and timing so that mobile RRR can pick up items from their location. Three best RRR Centres will be awarded on June 5, said Longkumer. Züb Züb will be the independent evaluation committee to assess the best performing RRRs.
After the completion of the campaign, a permanent RRR Centre for Kohima municipality will be retained at Supermarket Complex, Kohima.
