Chief Minister Neiphiu Rio and others with Naga artists during the presentation of Shure musical equipment in Kohima on April 22. (Morung Photo)
Our Correspondent
Kohima | April 22
As part of Shure Influencer programme, Nagaland Chief Minister Neiphiu Rio today handed over Shure musical equipment to some of the Naga artists at a function held at Chief Minister's Residential Complex, Kohima.
Speaking on the occasion, Chief Minister Rio encouraged the Naga artists to be the real influencer and ‘make music as one of our strength.’ “We should not only stick to singing other songs,” he said and challenged the musicians to grow further and excel. He expressed happiness that many musicians have started composing songs.
However, one hindrance is that there is lack of market, he lamented. “We have to really excel and make it big so that we can get market,” Rio said. The CM also stressed on the need to make music as one of the important agent to generate economy.
The recipients of Shure musical equipments includes; Alobo Naga (Singer, Songwriter), Tetseo Sisters (Folk Artists), Abdon Mech (Singer, Songwriter), Imnainla Jamir (Guitarist) and David Sunar (Drummer).
This programme was coordinated by Task Force for Music & Arts (TaFMA) Nagaland.
‘Shure- a consistent partner of TaFMA’
TaFMA advisor Theja Meru said that Shure has been a very consistent partner of TaFMA and has provided support for Naga artists at the World Music Day celebration 2021 and also launched their Shureshop.in on the same day.
Shure in their continued effort to build a professional music ecosystem in Nagaland initiated a master workshop on sound management with TaFMA early this year, Meru said.
He said that the latest initiative is lending support to the top artists from Nagaland under the ‘Shure Influencer program’ with Shure equipment.
Meru said that under the leadership, vision and support of Chief Minister Neiphiu Rio, Nagaland and TaFMA is now walking with its head up and chest out. “We are walking into corporate houses and making deals and calling on countries to build partnership of mutual benefits,” Meru said.
He said that TaFMA is taking on the world and setting bigger targets for the musicians and artists to achieve. “We are confident that with your (Rio) continued support and God’s blessings we shall make a dent on this earth and continue to make Nagaland truly proud.” He also thanked Fali Damania and Tousif of Shure India for their generous support and acknowledging “our talents and this is just the beginning of our journey.”
Dr Alune Tetseo of Tetseo Sisters thanked the Chief Minister for his continuous support to the artists and assured that artists will continue to work hard and make the state proud with their journey in the field of music.
Shure Influencer program
Shure Influencer program is an initiative of the Shure Company to select artist of excellence and give them support with needed and suitable musical equipments.
Shure Incorporated was founded in Chicago in 1925 by Sidney N. Shure and is one of the world's largest, most respected manufacturers of microphones.
Shure's microphones have been used by the world's leading performers and public speakers for over seventy years. The company makes a broad range of sound equipment, including mixers, conferencing systems, phonograph cartridges, signal processors, and personal monitor systems.
Shure products are endorsed by over 240 of the world's best-known performers in the entertainment industry.
