Popular social media group The Naga Blog (TNB) reached 100,000 members to become one of the largest and more influential social media platforms from Nagaland. Excerpts from The Naga Blog are published weekly in The Morung Express. This massive group is managed by a small team of seven administrators who take out time besides their professional careers to administer the blog: Yanpvuo Kikon, Software engineer, IT Consultant and Entrepreneur; Athong Makury, President of the Council of Naga Affairs Myanmar; Rozelle Mero, Interior designer and Social Entrepreneur. Founder & MD of The People Channel and SoLVSE; Atsung Imchen, Software Engineer & Cloud Operations Engineer Analyst; Krocha Nk, Manager at Interglobe Technologies; Sangti Konyak, Founder of The Genesis Project; and Nokho Nyekha, Freelance Travel Writer and Secretary, Cultural Affairs at North East India Welfare Society. TNB is a group on facebook which was created on July 12, 2008 by Yanpvuo Kikon after sharing the idea with like-minded friends with a vision to influence social enlightenment and bring together Nagas from across the globe into a single platform. The group has taken up several activism and charitable programs over the years including the online blood bank and free donation initiative where citizens requiring blood can log into the blog and avail free blood donation from bloggers who travel to the hospital or location where the patient is admitted and these bloggers donate blood to help save lives. Other programs include the TNB Scholar fund where the revenue generated from advertisement through the blog is aimed at awarding and motivating scholars from economically poor backgrounds to pursue technical studies. The main vision and objective of the blog is to connect Nagas and others from across the globe and leverage the power of social media to create mass awareness which may one day lead to social enlightenment and contribute towards impacting our society positively through inclusiveness, selflessness, having a progressive outlook with strong local roots, promoting the spirit of innovation and entrepreneurship, honesty, integrity and most importantly being frank, transparent and open in amplifying the genuine voice and aspiration of the people. TNB also serves as a new-age ‘Morung’. ‘Morung’ is traditional Naga concept where the elders impart knowledge to the younger generation. The group has a post and member filtration process which enables the administrators to filter the posts and members as much as possible. The blog has maintained its consistency over the past 9 years and being not just the pioneer but among the top new age media leaders in the State.
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