Morung Express News
Dimapur | September 5
When Asenla Jamir left Nagaland with a dream of telling stories through fabric, she did not imagine that her clothing label would one day expand into an immersive cultural experience. But on September 7, that dream will take shape in Mumbai at Otsüverse – Northeast Re-imagined, a one-day pop-up showcasing the region’s heritage through fashion, food, art and music.
Jamir, the founder of Otsü Clothing Co., describes her brand as a “love for storytelling through fabric, culture, and community.” What began as a small collection of one-of-a-kind pieces has now become the platform for the launch of her first ready-to-wear line, alongside a larger cultural initiative.
“Otsüverse isn’t just an event — it’s a piece of home I’ve carried with me for years,” Jamir said. “Growing up in the Northeast, I’ve always dreamed of creating a space where our food, stories, sounds, and craft could come alive — not just for us, but for anyone curious enough to experience it.”
The pop-up, scheduled for Pioneer Hall in Bandra from 3:00 p.m. to midnight, brings together handwoven textiles, curated food experiences, visual art and live DJ sets. Organizers describe it as a bridge between tradition and contemporary culture. “From handwoven textiles and ready-to-wear collections that honour traditional craftsmanship, to flavours that tell stories of our homeland, to DJs and artists creating a new soundscape — Otsüverse is a bridge between heritage and now,” Jamir said.
The project is supported by Jameson, a brand Jamir calls “a champion of community, creativity, and shared moments,” and produced in collaboration with Azadi Records, one of India’s leading independent music collectives. Azadi has built a reputation for pushing cultural boundaries, and its presence signals that Otsüverse is as much about contemporary experimentation as it is about heritage.
For Jamir, who identifies foremost as a storyteller, the event is both professional milestone and personal journey. “I’m a storyteller at heart from Nagaland, I’ve spent the last few years building Otsü as a way to keep our roots alive while inviting everyone to experience them in a fresh, modern light,” she said.
Otsü Clothing Co. began as an exploration of textiles, upcycled garments and memory-driven design. Over the years, it has grown into a brand that seeks to embody cultural identity in wearable form. The Mumbai pop-up reflects that evolution. “We’re not only launching our first ready-to-wear collection after our collections of our one-of-a-kind upcycled pieces, but also creating a platform that celebrates incredible creators, homegrown brands, and the cultural stories we’re proud to share — all made possible with the support of Jameson and Azadi Records,” Jamir said.
Beyond the launch of a clothing line, the event promises a sensory experience: live art installations, textile-based exhibits, experimental soundscapes and food rooted in the flavours of the Northeast. “This one-day pop-up is a meeting point of flavours, textures, music, and conversations — a living snapshot of the Northeast in the heart of Mumbai,” Jamir said.
The founder is clear that this is not meant to be a fleeting showcase but a step toward deeper cultural connections. “If you join us, you’re not just attending an event — you’re becoming part of a moment that’s been built with countless hours, heartfelt collaboration, and a vision to make Northeast feel a little closer to home for everyone,” she said.
For Jamir and her team, Otsüverse is both celebration and invitation — an effort to place the Northeast at the center of India’s cultural conversation, interpreted through fashion, sound and shared experiences.
