Nagaland: ‘Tourism sector can enhance local economy’

Our Correspondent

Kohima | February 13

Nagaland’s Chief Minister Neiphiu Rio today said that the state government viewed the tourism and related service sector as one of the key areas which can positively contribute to the enhancement of the local economy.

“There is no doubt that the tourism industry has the potential to contribute towards economic growth, attract investments and generate huge amounts of employment,” Rio said in his budget speech here today.

Our approach of promoting the age-old culture, rich heritage and vibrant festivals of our people has paid positive dividends, he said adding that tourism slogan of the state, "Land of Festivals" is now internationally acknowledged and “Brand Nagaland" is receiving worldwide recognition.

Rio said that the 2019 edition of the Hornbill Festival set new records and created higher benchmarks.

An independent agency which carried out an "Economic impact analysis' of the festival, revealed that the revenue generated in the local economy throughout the State in the direct tourism industry was more than Rs. 100 crore whereas the employment generation was more than 8000.

International tourists from more than two dozen countries attended the festival.

The total number of tourists at the festival was more than 2,80,000, reflecting a growth of 12.53 percent, which is much higher than the target of 5 to 7 percent.

In the food and local services alone, conservative figures indicated local revenues in excess of Rs. 75 crores, Rio said.

Stating that this year the festival was further expanded to more areas as events were held in 5 districts and tourists extended their visits to all corners of the state, Rio said “The aim of the state government is to further promote tourism events not just within the state but take promotional programmes beyond our boundaries so that the tourism industry touches and benefits every district of Nagaland.”

Stating that the state government has signed MoU with the global brand Airbnb to promote homestays and experiential tourism, Rio said “Through this initiative we are bringing the grassroots players into the tourism industry while ensuring that all citizens have the opportunity to generate gainful opportunities while offering unique experiences to our guests. This initiative is going to change the dynamics of rural tourism where Nagas will have the world visit our homes under a responsible tourist environment,  while we preserve our unique culture without making any compromises on our heritage and our precious environment.”

Rio maintained that Nagas are by nature known for its hospitality and it is about time that such hospitality is monetised in order to boost our economy.

The prestigious Overseas Travel Martin Mumbai has awarded Nagaland as the "Most Promising New Destination".

The tourism department has also launched the Holy Land Tours in collaboration with the Israeli Tourism Ministry where church members undertake the holy land tours under full sponsorship for a wholesome and meaningful experience.

Those who undertake the tour are selected on the recommendations of various church organisations.