North-East Consumer Awards unveils the preferred brands
Guwahati, 14th Jan 2014: A total of 55 consumer products, brands and services emerged winners in various categories at a red carpet award ceremony for the North-East Consumer Awards 2013, held at the D’ Royal Audotorio in Guwahati on last Saturday. Shri Ranjit Barthakur, the founder and chairman of Globally Managed Services; and Sri Bimal Kumar Baruah, executive director-cum-asset manager of ONGC Assam Asset were conferred with Life Time Achievement Awards. Shri Bhubaneswar Kalita, Chairman, House Committee, Rajya Sabha attended the occasion as chief guest while H.E. Mr. Saw Myint Oo, Minister of Sangaing region of Myanmar and H.E. Mr. U Myint Than, Minister of Mandalay region of Myanmar was the guests of honour.
North-East Consumer Awards 2013 was hosted by Dainik Purvoday along with News Channel DY365, Royal Group of Institutions, Apex Body of Industry Indian Chamber of Commerce and English Daily the Times of India.
The awards indicated that despite the economic slowdown, the consumer continues to be 'king', empowered with monetary purchasing power with a variety of choices that keep increasing every year. The awards were presented across categories such as financial services, FMCG, consumer durables, telecom, automobiles and retail. The most preferred cellular service and mobile internet service provider is Airtel, while Vodafone is the most popular brand across all categories.
In the automobile category, the most preferred car is Maruti Suzuki and Tata Motors is most preferred commercial vehicle brand. Hyundai Grande i10 and Ford Ecosport won the Compact Car of the Year and SUV of the Year award respectively. Hero, Honda, Indigo and Tata Motors are other winners in this category. Most preferred cement brand is Star Cement while Asian Paints is most preferred pain brand. In the FMCG category, Vivel is the most preferred bodycare brand while Dove is most preferred haircare brand. The most preferred Air Conditioned and Refrigerator brand is LG and Samsung, Sony, Panasonic are other winners in this category.
In the financial services category, SBI emerged as the most preferred banker, while LIC is the most preferred life Insurer. Winners list includes Samsung, Panasonic, Nokia, Samsung Mobile, Horlicks, Amul Taaza, Britannia Good Day, Nestle Munch, HP, Canon, Allen Solly, Manik Chand Jewellers, Titan, Reliance Trends Bisou Bisou, Vishal Mega Mart, Big Bazaar, Pantaloons, Tata Tiscon, Jindal Panther, Videocon 4k DDB, Bajaj Electricals, Eureka Forbes Aquaguard, Godrej Interio, Tata Sky, Dish TV, Kumar Gaurav, ONGC, Motilal Oswal, Pushpak Air Travels, Perception and Good Buy.
Awards are broadly divided under two categories - Consumers’ Choice Awards and Jury’s Choice Awards. Selection for Consumers’ Choice Awards is based on quantitative study conducted by market intelligence agency Oikonomist’s and data further processed and analysed by IMRB International with a total sample size of 2000 from entire North-East. Selection for Jury’s Choice Awards is based on consensus or majority views among members of elite jury panel.
North-East Consumer Awards, an initiative pioneered by leading Hindi Daily of North-East “Dainik Purvoday”, is a unique way of saluting those brands that have caught the imagination of aspiring generation of North-East India. Encouraging the corporate spirit in the region it also aims to recognise the vital contributions made by companies and individuals to development of North-Eastern region and its market. First established in 2010, the North-East Consumer Awards is the biggest consumer programme in North-East India which every year selects the most preferred products, services and brands in their categories. It has been recognized by both civic and business leaders across North-East.
The theme for the awards is “consumers’ most preferred” - a definite endorsement by the organisers of the vital role that consumers play in the advancement of our North-Eastern economy. From haircare to timecare, and from cellular services to financial services, the North-East Consumer Awards strives to provide consumers with options on how to get great value without compromising on service.
