North East Influencer Yatra reaches Dimapur

Dimapur, April 15 (MExN): The WhosThat360 North East Influencer Yatra, presented by Oriflame, reached Dimapur on April 15 as part of its multi-city campaign across North-East India, with an event held at Town Hall Supermarket.

According to a press release, the programme brought together over 500 participants, including students, local influencers, and beauty enthusiasts.

Activities included beauty masterclasses, skincare workshops, creator auditions, and product interaction sessions facilitated through a mobile activation unit.

The initiative aims to provide a platform for creators across sectors such as beauty, fashion, lifestyle, and wellness, while also promoting entrepreneurship through Oriflame’s Brand Partner model, which offers opportunities for independent income generation.

A key component of the event was WhosThatNEStar, a talent hunt featuring categories such as music, dance, comedy, and content creation. Selected participants from the regional events will compete at the North East Creator Awards scheduled to be held in Kolkata on May 10.

The Yatra has covered cities including Shillong, Agartala, Aizawl, and Dimapur, and is scheduled to continue to Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur before concluding in Kolkata, the release stated.

As per the release, WhosThat360 is India's first and fastest-growing influencer content platform, covering news, milestones, and developments across the creator ecosystem.