Pepperfry launches its first studio in Nagaland

Dimapur, August 25 (MExN): Pepperfry- furniture and home products marketplace, announced the launch of its first Studio in Dimapur, Nagaland. After witnessing a great response from its experiential Studios in Shillong, Imphal and Guwahati, Pepperfry decided to further expand its presence in the North East. 

The offline expansion is in line with the company’s aim to penetrate niche markets and build the largest omni-channel business in the furniture and home products segment in India. Pepperfry, which launched its first Studio in 2014, currently has 76 Studios across 40 plus cities in the country, stated a press release received here. 

The studio, which is launched in partnership with Medodi Construction & Co., is located at 5th Mile, NH-29, opposite JCB showroom, in Dimapur. It offers customers a first-hand experience of a curated range of furniture and décor, which is carefully, selected from the differentiated portfolio of more than 1 lakh products available on Pepperfry’s website. These studios provide the touch and feel experience for consumers to understand wood finishes and quality of these big-ticket items before purchasing them. It also houses design experts that offer complementary design consultancy thereby aiding consumers in creating their dream homes.

Speaking of the launch, Amruta Gupta, Business Head, Pepperfry said, “Northeast India forms a key market for Pepperfry, and we already cater to our discerning consumers in the region through 3 Studios. We are delighted to expand our omni-channel footprint by launching our first Studio in Dimapur, Nagaland in partnership with Medodi Construction & Co. At Pepperfry, our aim is to be available to our customers through as many touchpoints as possible, offering great variety at great price points. Thus, in the current times where individuals have become more conscious towards their home-environment and are investing behind creating a space that is functional and aesthetic, we believe our Studios will aid consumers in creating an ideal home”

Kaisuangchap Nchang, Owner, Medodi Construction & Co, said, “We are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omni-channel business and we are looking forward to participate in their journey to create the largest omni-channel home and furniture business.”

Pepperfry is India’s leading Furniture and Home products marketplace, offering customers an unparalleled selection of amazingly priced Home products and a consistently great shopping experience. The Pepperfry managed marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers across India and the world.