New Delhi, December 10 (PTI): Taking the fight to the arena used by fraudsters promising prize money from the RBI, the central bank has itself launched an SMS campaign and a ‘missed-call’ helpline to warn people against such scams. Typically, such fraudsters make calls or send SMSes and emails to gullible people promising lotteries and prize money from the Reserve Bank -- at times from the RBI Governor himself -- to trap them into sharing their banking account details or paying some ‘fees or charges’ to get the money. The RBI has taken to SMSes to spread public awareness against such frauds and has also set up a ‘missed call’ helpline that provides all necessary information to the callers, including about filing of complaints. A missed call to 8691960000 is returned with another call that provides more information on steps to be taken in such cases.