Coca-Cola India

  • Coke enters immunity-boosting beverages category
    NEW DELHI, AUGUST 4 (IANS): Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some of the daily essential nutrition requirements, extracted from fruits grown by Indian farmers. Apart from allowing the company's entry into immunity-boosting category, the new products - M
  • Investments for building long-term presence in India remain intact: Coca-Cola
    NEW DELHI, JULY 8 (IANS): Beverage major Coca-Cola's long-term investment plans in India remain intact despite coronavirus-induced economic turbulence, a key company executive said.   Accordingly, the beverage major is expected to complete the earlier announced $5 billion investment this year for creation of retail infrastructure, bottling plants and introduction of new products, amongst others.   Since its re-entry into India in 1993 till 2011, Coca-Cola had
  • Coca-Cola India introduces buttermilk product
    NEW DELHI, JUNE 15 (IANS): Under its hyper-local strategy, beverage major Coca-Cola India on Monday launched 'Spiced Buttermilk', under its dairy brand 'VIO'.   The company intends to gain more market share in India by developing region-specific localised products that suits the majority's palate.   On the idea behind the new product, Sunil Gulati, Vice President, Technical & Supply Chain, Coca-Cola India & South West Asia, said: "