By - Akangjungla
As the final months of the year roll in, Nagaland turns its attention to the much-anticipated Hornbill Festival. For over two decades, the ‘Festival of Festivals’ has been the centre piece of tourism identity in Nagaland. It has, undeniably, been a powerful magnet, drawing global attention and showcasing the diversity of Naga culture on a single, spectacular stage. The government’s effort in creating this brand is commendable.
Yet, we must confront an uncomfortable truth. The very success of Hornbill has cast a long shadow, revealing the limitations of a tourism model that shines brightly for just ten days a year. ‘Rethinking Tourism,’ is not just a global slogan; it is a pressing local imperative. The core of an authentic Naga experience lies not in a curated heritage village, but in the living, breathing reality of our communities. It is in the ancient rhythms of villages in Nagaland, where 75% of Naga people reside. While places like Khonoma and Touphema have been rightly highlighted, they represent only a fraction of the rich tapestry that defines us. A true cultural ambassador is not just a performer on a stage, but a storyteller, a weaver, a farmer and an elder sharing wisdom in their own homeland.
The central irony is these immense resources are invested to recreate “authenticity” at Kisama, while the original, undirected authenticity in every districts of the State yearns for the basic infrastructure, reliable roads, and consistent power, quality healthcare that would allow it to flourish and welcome the world on its own terms. The government’s ambition for tourism must be matched by its commitment to foundational development. The well-being of the people is the ultimate cultural asset.
Therefore, the ‘rethinking’ must be bold and transformative, one that must envision tourism for Nagaland that is inclusive and dispersed. The hope is to reimagine Hornbill as the gateway, not the destination. The government must develop circuits that take visitors beyond Kohima, spreading economic benefits and celebrating the unique identity of every tribe and region.
Rethinking tourism also means it should be rooted in reality. Can the state shift from a performance-based model to an experience-based one? It can look like promoting homestays, community-led eco-tours, and cultural immersion that allows for genuine interaction, not just observation. Tourism must empower local communities to be custodians of both their culture and their environment; therefore, it calls for creating a sustainable and responsible culture of tourism.
It is time to invite the world to not just watch the performance, but to step into the story. The government and its stakeholder can perhaps channel the energy and resources poured into this ten-day extravaganza into building a year-round, sustainable industry that truly reflects the soul of Nagaland, a soul that resides not just on a stage in Kisama, but in the heart of each and every villages.
Comments can be sent to akangjungla@gmail.com
