The Government of India, along with States and Union Territory Governments has been striving continuously for saturation of schemes, like Gram Swaraj Abhiyan (April - May 2018), Extended Gram Swaraj Abhiyan (June - August 2018) and “Achieving saturation, coverage of schemes and ensuring last mile delivery of flagship schemes” were discussed at the National Conference of Chief Secretaries at Dharamshala, Himachal Pradesh.
Taking the same forward, the Viksit Bharat Sankalp Yatra (VBSY) campaign is planned to raise awareness through outreach activities to achieve saturation of Central government welfare schemes both in Rural as well as Urban Areas of the country.
The main objective of the VBSY is to reach out to the vulnerable populations who are eligible under various schemes but have not yet benefited. The campaign focuses on dissemination of information and generating awareness about the schemes, learning viewpoints of the citizens, Interaction with beneficiaries of through personal stories/experience sharing and enrolment of potential beneficiaries through numerous camps.
The Urban campaign will be carried out in 4,900 urban local bodies across the country in approximately 15,400 locations. Around 160 Vans will be used across India and one van will cover two locations in a day and one location should have at least 25,000 population. The campaign for tribal areas has already been launched in 70 districts of the country having significant ST population including Dimapur, Tuensang and Mokokchung in Nagaland on the 15th November 2023 on the occasion of Jan-Jatiya Gaurav Divas by Prime Minister Narendra Modi from Khunti village in Jharkhand.
VBSY Campaigns in other districts and urban areas have started from 4th week of November 2023. In Election bound states/constituencies, it will be carried out after the Model Code of Conduct.
The government has given flexibility in scheduling the dates of the campaign while organizing the programmes for North-Eastern States, high altitude areas and also keeping local festivals in mind.
Nodal Ministries for the Rural Tribal campaigns are Ministry of Agriculture, Family Welfare, Ministry of Tribal Affairs and Ministry of Rural Development. The Nodal Ministries for the Urban campaigns are Ministry of Housing and Urban Affairs and Ministry of Information & Broadcasting.
Small IEC vans engaged from different firms and mounted with audio visual aids are being used in Rural events while bigger theatre vans are roped in for the campaign in urban areas for dissemination of information on the outreach campaign. IT Portal, Mobile Responsive Platform and social media tools are also being employed for quicker two way communication.
The planning, coordination and monitoring part is being taken up state and district administrations, gram panchayats and urban local bodies, State Level Committees of Central Government Organisations/ Institutions.
For Kohima district, Hon’ble Governor flagged off the VBSY IEC van at the Raj Bhawan on Thursday and one outreach programme was conducted in Kohima the same day. In Nagaland, the campaign is being undertaken different locations in Kohima, Dimapur, Chumoukedima, Wokha, Tuensang and Mokokchung.