London, (IANS) Is it true that rich people who drink alcohol live longer than those living in poor localities, who drink and die earlier? Yes, say researchers adding that heavier drinkers from deprived communities combine drinking with other health damaging behaviours than people in more affluent communities. Trying to decode the “alcohol harm paradox”, the researchers from Bangor University, Liverpool John Moores University and Alcohol Research UK found that the combinations not only add to the perils of alcohol consumption but effectively multiply the risks of ill health. “Drinkers in more deprived communities were more likely to drink their weekly alcohol in fewer but heavier drinking sessions. Such behaviours can increase risks of injury and heart disease compared to people who drink the same total amount of alcohol but over more occasions,” explained Mark Bellis, one of the researchers from Bangor University. For those drinkers at increased risk, 66.9 percent of those living in non-deprived areas were found to have at least one other health risk behaviour compared with 83.2 percent of those living in deprived areas.