Dimapur, January 2 (MExN): Naga hip hop artist Yung E has released his latest Hindi hip hop music video, “Kya Karu Main”. The music video premiered on YouTube and all streaming platforms on January 1, 2026, at 6:00 PM IST.
Kya Karu Main is an introspective and emotionally grounded track that explores themes of mental stress, loneliness, self-reflection, and inner conflict. Through honest lyricism and restrained production, the song captures the psychological weight of modern life, where music becomes a form of release and healing.
Visually, the music video adopts a cinematic yet realistic approach, using refined lighting and muted tones to mirror the emotional depth of the song. The storytelling avoids exaggeration, instead focusing on subtle expressions and atmosphere to convey the artist’s state of mind.
The music video is directed by Macnivil, with cinematography by Toshikokba Walling and direction of photography handled by Nchum Patton. The track was produced by Ket Meth, while vocal recording, mixing, and mastering were completed at Nestvibe Studio. Styling for the video was provided by Assortments 2.0.
With Kya Karu Main, Yung E continues to carve a space in the independent Hindi hip hop scene by prioritizing authenticity over trends. The release reflects a growing movement of artists from the Northeast and beyond who are using hip hop as a medium for personal storytelling rather than spectacle.
The official music video is now available to stream on YouTube.
