A collection posters which were submitted for an online competition organised by the National Tobacco Control Program, Kiphire on the theme ‘Protecting youth from industry manipulation and preventing them from tobacco and nicotine use’
Kiphire celebrates World No Tobacco Day
Kiphire, May 31 (MExN): The National Tobacco Control Program, Kiphire, (NTCP) led by Dr. Wekhrou Mero, Dental Surgeon, DHK, in collaboration with the District Administration, DLCW, Mahila Shakti Kendra, and Sakhi-One Stop Centre, celebrated the World No Tobacco Day on May 31.
The event was celebrated by organising online poster campaign based on the theme, “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use.”
According to the NTCP Kiphire, tobacco industries have been employing strategic, aggressive, and well resourced tactics to attract and manipulate youth to tobacco and nicotine by flavours and designs that are attractive to youth, promotion of products as ‘reduced harm’ or ‘cleaner’ alternatives, celebrity/influencer sponsorships, point-of-sale marketing at vendor outlets frequented by children, and sale of single stick cigarettes and other tobacco and nicotine products, among others.
A press release from the CMO’s office, Kiphire informed that in order to combat the tobacco and nicotine industries’ tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign in order to empower young people to engage in the fight against tobacco by debunking myths and exposing manipulation tactics used by tobacco industries.
Further, the campaign will emphasise on educating young people about the tobacco industries’ intentions and tactics. On the other hand, the campaign will also aim at empowering influencers and celebrities to protect the youth and engage them in the fight against tobacco.
Meanwhile, the NTCP Kiphire, acknowledged Deputy Commissioner, Kiphire, Sarita Yadav, IAS, and her team, including DLCW, MSK, and Sakhi-One Stop Centre for their support and active involvement in making the WNTD a grand success.
It may be mentioned that an online poster competition was conducted in commemoration of WNTD, wherein, 26 entries were received. Certificates were presented to all the entries, while cash prizes and certificates will be awarded to the first three winners, including a consolation prize.
In particular order, Atsala Sangtam, Muwalila S Anar, and Repila received the first, second, and third prizes; meanwhile, Holila S Anar receive the consolation award.
