Toyota Kirloskar Motor (TKM) ‘Great 4X4 Expedition’ was held in the North-East region from March 8 to 10.
Guwahati, March 12 (MExN): Toyota Kirloskar Motor (TKM) ‘Great 4X4 Expedition’ was held in the North-East region from March 8 to 10. The flagship event began during May 2023, with a series of expeditions conducted in South, West, North and East regions of India, through the year, gaining lot of popularity amongst the 4X4 fans, stated an update received here.
With the fleet of 4X4 SUVs including Hilux, LC300, Fortuner and Hyryder AWD (All Wheel Drive), the North-east expedition commenced at Vivanta Guwahati embarking on an impeccable journey through a trail drive at PRP Valley, which is a tourism and adventure sports hub in the outskirts of Guwahati city. Notably, more than 80+ participants including family and friends came together with a plethora of both Toyota and other brand of SUVs during the ‘Great 4X4 Expedition by Toyota’, the press release stated.
In Meghalaya, the journey continued to offer an exceptional driving experience through the natural off-road tracks which included a range of challenging articulation, side-inclines to steep hill ascents & descends alongside rocky beds.
The culmination of the 4X4 drive also marked the environmental contributions with the handing over of the certificates to the participants for the trees that were planted on their behalf by an NGO (Sankalpataru), who will nurture such planted trees. The participants can observe the growth of their plant, by scanning the QR code provided to them.
On the Fifth ‘Great 4X4 Expedition by Toyota’, one of the 4X4 participants said, “Having traversed the breathtaking terrains of Guwahati & Meghalaya, the ‘Great 4X4 Expedition by Toyota’ has been nothing short of extraordinary.”
“Toyota has once again surpassed expectations, offering an adventure that was both challenging and immensely fulfilling… Toyota’s commitment to delivering remarkable experiences shines through in events like these, and it reinforces our trust and loyalty as a proud customer,” he added.
On completion of North-east ‘Great 4X4 Expedition’, Sabari Manohar, Vice President- Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “We are elated with the admiration that the ‘Great 4X4 Expedition by Toyota’ has received from the 4X4 community. This endeavour embodies Toyota’s aim to connect and bring together the vibrant community of adventure enthusiasts, spreading ‘Mass Happiness’ through outdoor escapades by not only engaging with Toyota customers but also other SUV brands. Further, every participant contributed to the nature conservation through planting of saplings virtually via Sankalp Taru, an NG.”
