Forever 21 officially enters Nagaland

Opens its first retail store in Dimapur 

Morung Express News 
Dimapur | January 11

American fast-fashion giant Forever 21 officially marked its entry into Nagaland by opening its first retail store at City Tower junction, Dimapur on January 11. 

Heavily favoured by young people across the globe and India for its affordable pricing and trendy styles, the brand has already opened four stores in the Northeast region stated Boba Nandeibam, Proprietor for the stores at Imphal and Dimapur. “We already have stores in Imphal, Aizwal, Itanagar, Guwahati and now in Dimapur,” he said. 

The opening of the store saw a considerable turn out of people, both men and women, eager to try out the first collections available there. “I’m very happy with the response of the people around here,” Nandeibam added. The company will also be providing offers in the store every alternate month and will be also opening their online shopping process as well.  

In addition, the proprietor noted that the Forever 21 store in Dimapur had the best facade among all the other NE states including an LED screen outside to display offers when available. 

“Nagaland loves fashion,” Nandeibam viewed. He mentioned that on his earlier visit to Dimapur, he had studied the market and seen what people were wearing. This resolved him to open a store for Nagaland. “The youths here are very fashionable.” 

For Suman Joshi, Marketing Manager for Forever 21 India, who was present as well, expressed her excitement at announcing the first flag-ship store in Dimapur. “Looking at the craze of people for this brand, we decided to open our store here,” she said. 

“It has a lot of collections be it women or men’s section. This included accessories and footwear. We have collections for party wear, casual wear, dinner or lunch dates, you name it,” she noted. 

Joshi further revealed that the company has tied up with other international brands such as Hello Kitty to collaborate on specific collections. “We will be introducing a lot of new collections and collaborations regularly so be excited for it,” Joshi announced. 

In 2016, Aditya Birla Fashion and Retail limited acquired the rights to the India network of Forever 21. The brand currently has over 30 stores across India. Since then the company has changed its image and collection to keep up with changing trends. “So we will be opening and expanding more stores in the future,” she said.