The 30-year-old has teamed up with Global Brands Group for her first foray into the fashion world as she believes that it will enable her to bring affordable fashionable footwear to a wide audience across the globe, reports femalefirst.co.uk. "It's been a creative goal of mine to be a real contributor in the affordable fashion space. Launching a footwear collection felt like a natural first step for me," Perry said. "After years of investigating and researching partnerships to find the right fit for the debut of my line, I found that Global Brands most resonated with my artistic ideas. "They understand my vision, my eye for detail, and have the international reach and resources to bring my canvas of ideas to life," the "Rise" hitmaker added.
Source: IANS