MUMBAI, January 28 (PTI): The Mahindra Group, which launched its 1.2 tonne pick-up--Genio--in the domestic market today, plans to launch a series of vehicles from the Genio platform this year, a senior company official said. “This is just the begining. You will see (going forward) a fairly high frequency of launches from M&M this year. And in the coming year, you will have a few more from this platform,” Mahindra & Mahindra’s President (Automotive and Farm Equipment Sector), Pawan Goenka, told reporters here.
The Genio is priced at Rs 4.99-lakh (BS 3 variant, ex showroom Navi Mumbai). The Genio’s vehicle architecture is based on the Ingenio platform which M&M has used earlier and gives superior cab design, chassis and proven aggregates of engine and transmission and delivers a car-like comfort and space, Goenka said. M&M has invested around Rs 200-225-crore in the designing and manufacturing of the product, Goenka said, adding, the company also plans to export the vehicle six-months from now. M&M enjoys a 75 per cent share in the pick-up segment, whose total size stands at around 85,000 vehicles annually.
“With this launch, we want to take the pick-up segment to the next level, which has been under-performing due to certain reasons including the fact that the segment did not see any new products in the last two-years,” Goenka said. The segment grew in single digits last year, but this year it is expected to clock a double-digit growth, Mahindra & Mahindra’s Chief Executive (Automotive Division), Rajesh Jejurikar, said.
The Genio is available in four attractive colour options--silver shine (metallic), diamond white, marvel granite and skyline blue and is available across 70 dealerships. From mid-February, the company plans to make the vehicle available across its dealerships pan-India. The company has also introduced the BS4 variant of the small commercial vehicle in the market, which is priced around Rs 15,000 higher than the BS3 variant.
The Genio is priced at Rs 4.99-lakh (BS 3 variant, ex showroom Navi Mumbai). The Genio’s vehicle architecture is based on the Ingenio platform which M&M has used earlier and gives superior cab design, chassis and proven aggregates of engine and transmission and delivers a car-like comfort and space, Goenka said. M&M has invested around Rs 200-225-crore in the designing and manufacturing of the product, Goenka said, adding, the company also plans to export the vehicle six-months from now. M&M enjoys a 75 per cent share in the pick-up segment, whose total size stands at around 85,000 vehicles annually.
“With this launch, we want to take the pick-up segment to the next level, which has been under-performing due to certain reasons including the fact that the segment did not see any new products in the last two-years,” Goenka said. The segment grew in single digits last year, but this year it is expected to clock a double-digit growth, Mahindra & Mahindra’s Chief Executive (Automotive Division), Rajesh Jejurikar, said.
The Genio is available in four attractive colour options--silver shine (metallic), diamond white, marvel granite and skyline blue and is available across 70 dealerships. From mid-February, the company plans to make the vehicle available across its dealerships pan-India. The company has also introduced the BS4 variant of the small commercial vehicle in the market, which is priced around Rs 15,000 higher than the BS3 variant.
