Debdut N Bagchi, GM-East, Mahindra First Choice Wheels Limited hands over the keys to the first customer during the inaugural of the dealership located at Fellowship Colony, Dimapur. (Morung Photo)
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Dimapur, June 26 (MExN): Joining the expanding automobile market in Nagaland, India's number one multi-brand certified used car company Mahindra First Choice Wheels Ltd launched its first authorized dealership in Dimapur. The dealership is located at Fellowship Colony, Duncan Basti and is spread over 750 sq feet with an additional 30 sq feet of parking area.
Inaugurating the new outlet, Debdut N Bagchi, GM-East, Mahindra First Choice Wheels Limited informed that buying a used car from Mahindra First Choice offers several advantages. He quoted that besides quality assurance, the dealership will offer a new product called the Indian Blue Book (IBB). IBB is a used car guide which would help customers determine the value of their cars. Also, a new product for car evaluation called 'Autoinspekt' which was recently launched is on offer. This is based on the famed 118 point check list for vehicle evaluation. Bagchi also said that two warranty products 'WARRANTYFIRST' and 'CERTIFIRST' will be issued for six to twelve months, which covers all over India.
Stating that Mahindra is a trusted brand in Nagaland, he informed that the dealership will sell tested products with good quality. He stressed that it will not deal in stolen cars or cars involved in accidents. "Nagaland is a state of multi brand dealerships and we are expecting to do good business", Bagchi said. Lika S Yepthomi, is the proprietor of the Dimapur authorized dealership.
Mahindra First Choices has retail finance relationships with major banks like Mahindra finance HDFC and Kotak. Mahindra retail network now stands at 10 outlets in North-East and 52 outlets in Eastern India
