DIMAPUR, NOVEMBER 5 (MExN): Indo National Limited, the maker of Nippo brand for over five decades announced the launch of its latest innovation - Nippo Swooper Liquid Vaporiser Mosquito Repellent.
With mosquito-borne diseases claiming over 700,000 lives annually in the country, this groundbreaking product is poised to transform how consumers combat mosquito problems in their homes, a press release issued by Nippo stated.
India's tropical climate fosters diseases such as malaria, dengue, chikungunya, and Zika, with nearly 40 million cases annually and climate change is extending mosquito seasons and moving into new areas, it said.
As per the release, the Swooper boasts of an advanced Japanese Metofluthrin (MFT) formula, which surpasses the effectiveness of existing products in the market.
Its fast-acting molecule is decidedly superior and provides significantly better protection against all disease-carrying mosquitoes, it said.
The Swooper features a soothing sandalwood fragrance, another distinctive touch that sets it apart from all other repellents, it added.
The refill is designed to be compatible with all available existing machines.
Meanwhile, the company said that it is set to expand into multiple health categories and aims to position the Swooper brand as the benchmark for home care protection
Nippo is committed to developing a strong supply chain network to support this growth and ensure its products are widely accessible, it said.
Pavan Kumar, COO, Indo National Limited, who heads the current campaign, stated that the Swooper is the company’s “bold foray into the home care sector, driven by our commitment to enhancing public health and improving everyday living standards.”
Vikram Gaikwad, Co-founder and CCO of Underdog also espoused excitement with the agency’s new campaign and said that breaking through the clutter of established brands requires a fresh approach and the company has managed to craft a “proposition that not only engages but also effectively communicates the superior benefits of Nippo Swooper.”
