Avon Breast Cancer drive reaches Nagaland
Kohima, October 30 (MExN): Avon, the women’s beauty brand bringing new dimensions to beauty, took to the roads of Kohima on October 30 for Breast Cancer initiative #PayAttention, urging women to take up a breast self-examination because – Breast Cancer does not discriminate.
A press note received here stated that an awareness marathon run was organized with participation from survivors, supporters and volunteers of the noble cause. This was followed by the city’s beloved “The Tribe Motorcycle Club” who rode across the town to raise awareness around the threat. At the address, several breast cancer survivors shared their survival trials drawing strength to more than 400 men and women who had gathered to know what they could do to prevent the disease.
Rahul Shanker, Managing Director, Avon India said, “Avon is a company built by women, for women and it is our responsibility to bring real value to their lives beyond great products. We are proud to be taking this meaningful cause to a local level, especially in the North East while touching many lives affected by breast cancer. Globally, we have been supporting this cause for many years and will continue to pledge our support to battle breast cancer. This year, we aim to continue our efforts to educate women about breast cancer with the hopes of saving more lives.”
Speaking on the occasion, Deepshikha Borah, Regional Sales Manager, Avon India added, “It’s about time that we acknowledge - the lack of early diagnosis is leading India towards a breast cancer epidemic. Owing to cultural and religious issues within the country, women do not access health services and are reluctant to consult male doctors. They are also neglecting their own health due to family obligations. All of these factors play a part in delaying the diagnosis of breast cancer. The mission that we hold in our heart – is achievable, eradicating breast cancer is possible. It may not be easy, on the way towards accomplishing our mission. But these doubts and hardships weren’t there to stay, we overcame them collectively – the number of people we’ve touched across segments already speaks volumes of the strength of our crusade, its potential, its might and its future.”
Avon, as a brand strongly believes that the first step to empowerment is breaking barriers, by offering a path to financial independence and improved health and safety. Through the #PayAttention Campaign, Avon wants to educate women to take out less than few minutes every month to do a breast self-examination.
According to the Asia Pacific Journal of Clinical Psychology, breast cancer projection for India suggests the number to go as high as 17,97,900 till 2020. Better health awareness and availability of breast cancer screening programmes and treatment facilities would cause a favourable and positive clinical picture in the country.
