
Dimapur, July 5 (MExN): Planet Fashion, India’s single largest brand in the men’s premium segment, extended its retail portfolio with the launch of its first store in Dimapur. Tovihoto Ayemi, MLA & Chairman, NIDC inaugurated the store. Ayemi was optimistic that the opening of such stores will add to the beauty of the town besides meeting the fashion needs of niche segment gentry. Hoping that Dimapur will become the cleanest city in the near future, he requested public’s support for Swachh Bharat. A press release stated that hundreds of people from different walks of life thronged the store. The store was brought to Nagaland by young and enterprising Vishal Jain from Nandlal Mangilal family. Starting from a basic suit at Rs.7,000, the range goes up to a fine premium collection made from pure Italian wool and wool blends with cashmere, silk, mohair and other fabric, prices of which go up to Rs. 45,000. With an array of brands, Planet Fashion has suits in a variety of fits; slim fit being the most popular.