Tally Solutions hosts masterclass on marketing strategies in Kohima

KOHIMA, APRIL 24 (MExN): Tally Solutions Pvt. Ltd., Bengaluru, in collaboration with Startup Nagaland under the Department of Industries & Commerce, Government of Nagaland conducted a masterclass on “Essential Marketing Strategies” at the Innovation & Incubation Space (IIS), Capital Convention Centre, Kohima.

The session aimed to empower entrepreneurs, startups, and business owners with practical marketing tools and insights to navigate the evolving digital landscape and strengthen brand visibility, a press release stated. 

Delivering the welcome address, Ikheshe Kahoto, Assistant Director, Department of Industries and Commerce, highlighted the importance of such initiatives in nurturing Nagaland’s entrepreneurial ecosystem. Vivek Sovasaria, Deputy General Manager – Evangelization and Influencer Marketing, Tally Solutions Pvt. Ltd., also addressed the gathering, underlining the crucial role of strategic marketing in building sustainable businesses.

Leading the masterclass was Omkar Sardessai, Head – Brand and Communications at Tally Solutions, who engaged participants with in-depth discussions on brand building, effective communication, and tailored marketing approaches for diverse business models.

The workshop witnessed active participation from around 50 individuals, including startups and incubators from YouthNet, Educentre School of Business (ESB), Nagabots, and NTTC. The strong turnout reflected the growing interest and recognition of marketing as a vital component in scaling ventures.

The event concluded with an interactive Q&A and networking session, offering a platform for meaningful exchange between participants and industry experts.