Kohima, December 2 (MExN): The launching event of UROK was held on November 28 at Aradura Inn which was attended by Naga entrepreneurs and special invitees. UROK NE India Publicist Nofuzenla Aier in a press release informed that UROK is born out of the desire to build a voice from the North East to create a global urban street wear story combining the rich cultural, heritage and dynamics of North East in collaboration with creative artists and craftsman. UROK will launch an exclusive capsule collection infusing Naga culture, tradition and heritage and build a modern narrative for global audience. The limited edition collection will officially launch at the Hornbill festival and thereafter will be available on their e-commerce platform. “The brand is also looking to collaborate with local artisans from Nagaland to take their work in a modern context and make it available to larger audience. The brand will also explore to tie-up with local retailers to bring international designs to the local market. It seeks to create and build upon local creative industries and support the local creative economy,” Aier added. Urok is headed by the dynamic duo of young entrepreneurs Lanuakum Aier and Nofuzenla Aier to take the brand to the global market. Those interested in collaboration can visit their Instagram Page-Urok and write on- info@urok.co.in and visit their website http://www.urok.in
