Temjen Imna Along addressing press conference in Kohima on November 30. Morung Photo
Morung Express New
Kohima | November 30
Hornbill Festival 2024 is estimated to have generated between Rs 200–300 crore, according to Nagaland Minister for Tourism & Higher Education, Temjen Imna Along.
As per an economic impact assessment report of the 25th edition of the festival, the organised sector accounts for only about 10% of the overall economic activity and generated Rs 189 crore, while the unorganised sector comprises the remaining 90%. More than 7,000 jobs were also estimated to have been created in the organised sector.
Commenting on the report during a press conference at the Directorate of Tourism on November 30, Along said the real figure would be significantly higher than the recorded amount. “I would say it is more than 200–300 crores,” he estimated, adding that the economic activity surrounding the festival extends far beyond what is captured in official data.
He acknowledged that the festival amplifies opportunities for youth and people engaged in various sectors but maintained that such activity can be sustained year-round. He reaffirmed the State Government’s plan to keep the Naga Heritage Village Kisama, the main festival venue, open throughout the year to promote continuous economic engagement.
On the estimated 7,000 jobs created, the Minister said the actual number would be “so much more.” If one were to count the people working at Kisama at present, he estimated that at least 2,000 individuals—including taxi drivers, artists, entrepreneurs, and support workers—are already engaged. He highlighted that over 800 artists perform at the festival, each of whom is paid.
“Seven thousand jobs is too less a number,” he reiterated, stressing that the Government does not organise the festival for revenue to the State exchequer alone but to ensure that the benefits reach the people.
At Kisama alone, Along estimated that Rs 60–70 crore worth of business takes place during the festival.
When combined with economic activity across extended Hornbill venues, homestays, restaurants, hotels, transport services, and visitor spending across Nagaland, he contended the actual economic impact would be far greater than the figures projected.
