Dimapur, December 29 (MExN): Amway Queen has crossed sales of INR 100 crores within a record time of just 10 months for Amway, a company representative maintained today. Launched in January 2017, the premium cookware range exemplifies the company’s strategy to cater to the growing demand from the health-conscious consumers, informed Sundip Shah, Chief Marketing Officer, Amway India in a press release. “The cookware range was specially created to cater to the niche segment of premium cookware in India which is seeing traction with young India’s preference towards wellness quotient of products and rapidly growing awareness about the nutritional requirements,” the CMO said. Commenting on the milestone, he added, “We are excited and proud to have hit the 100-crores milestone within 10 months of the launch. It gives us confidence that we are headed in the right direction.” Based on the consumer feedback, the company will also introduce new utensils in the coming year. “Our target is to achieve a leadership position within the premium cookware segment in the next one year,” Shah added. The company asserted that Amway Queen “enables cooking with much less water and almost zero oil as compared to a conventional cookware range.
