NEW DELHI, MARCH 15 (IANS): 49% Indian consumers say online sites and apps became the preferred mode of shopping for them in the last 12 months, as per a Local Circles survey.
Safety from Covid-19 and convenience were cited as top reasons by consumers for using ecommerce. 69% of those who shop on ecommerce bought groceries/essential supplies online.
Consumers used large ecommerce platforms as well as small verticals or local ecommerce sites to purchase groceries and essentials.
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