Officials during the 2nd IMPCC meeting held in Kohima on July 13. (Photo Courtesy: PIB Kohima)
Kohima, July 13 (MExN): The Press Information Bureau (PIB), Kohima, on Monday organised the second Inter Media Publicity Coordination Committee (IMPCC) meeting at Akashvani Kohima, with Additional Director General of PIB's Regional Office, Imphal, Dr Engam Pame chairing the meeting.
The meeting was attended by representatives of the Department of Information and Public Relations (IPR), Akashvani Kohima, Doordarshan Kendra Kohima, the Central Bureau of Communication (CBC) and the Defence Public Relations Office.
Welcoming the participants, Dr Pame described the IMPCC as an important platform for fostering synergy, cooperation and effective communication among media units of the Ministry of Information and Broadcasting, state government departments, central government offices and public sector undertakings.
He said the committee enables stakeholders to share ideas, exchange experiences, discuss communication challenges and work collectively to improve public outreach.
Highlighting the role of government communicators, Dr Pame said all members share the responsibility of supporting the Government of India's vision of Viksit Bharat 2047, under which the country aims to become a developed nation by the centenary of Independence. He urged departments to work together to ensure that government initiatives and developmental programmes effectively reach the public.
Dr Pame also observed that the work undertaken by many departments often goes unnoticed because it is not adequately documented or publicised. He urged member departments to actively share reports of their activities through the IMPCC, noting that the committee consolidates such reports before forwarding them to the Ministry of Information and Broadcasting, which subsequently shares them with the concerned ministries.
Calling for closer collaboration among PIB, CBC, Akashvani, Doordarshan and other stakeholder departments, he said regular interaction beyond formal meetings would strengthen coordination and improve the effectiveness of government communication. He also suggested aligning communication efforts with important national themes, flagship programmes and significant monthly observances.
The meeting reviewed publicity and outreach activities undertaken by member departments during June and discussed communication plans for the coming month. Members also deliberated on measures to strengthen coordination and ensure timely submission of reports.
The committee decided that the IMPCC meeting in Kohima will henceforth be held on the first Friday of every month to facilitate regular interaction, better coordination and timely submission of monthly reports to the Ministry of Information and Broadcasting.
