TaFMA’s talk on the scope and scale of music in the present economy organised at YBIM, Dimapur on August 13. (Morung Photo)
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Morung Express News
Dimapur | August 13
Bringing attention towards the need to introspect and analyse possibilities for the growth of the music industry in Nagaland, the Task Force for Music and Arts (TaFMA) in collaboration with Yodh-Beth International Ministry (YBIM) organised a talk on “Scope and Scale of Music in the present economy,” at YBIM chapel hall, Duncan Basti, Dimapur on August 13.
Kashito Kiba, Managing Founder Director, PHETO Music & Film Academy, speaking on the main theme of the event, shared his personal views and experiences in working within the music industry for over 25 years.
At the outset, he briefly underlined the change in the way music was consumed, beginning from vinyl, cassette, CD and presently to digital files/ mp3s. He noted that online platforms such as Spotify, Apple Music, Amazon Music and YouTube have today reshaped the way musicians promote themselves to their listeners across the globe.
As such, Kiba emphasised on the need to utilise technology for creating and promoting music in the state as well. Specifically when it comes to technical aspects of sound systems, he observed the lack of know-how among the Nagas. This, he opined, “creates trust issues between our people and those from outside as they do not trust us with handling large shows.”
He therefore appealed for the need to have sensible, efficient and intellectual sound engineers in the state with a sense of professionalism in the work they do. Moreover, he mentioned how unemployed youths can also avail themselves in taking professional courses in sound engineering which the government provides.
Discussing on the aspects of local talents, Kiba regretted that large number of artists give-up midway within their careers as they lack sound vision and also because they look upon music not as a full-time career but as a part-time job. In this scenario, he called upon the upcoming local artists and musicians to take their careers seriously as it has enormous potential for them in the long run.
He further mentioned the need to create, ‘a new sound and melody’ through utilising Naga folk music elements as it has a huge market abroad. However, he reminded the Nagas not to compromise on the quality and effort at the same time.
‘Concept,’ was another element which Kiba stressed upon when it came to creating music. Having genuine reasons and knowing the end goal will automatically create good music, he said.
In addition, he highlighted how the government has been putting enormous effort for the growth of the music industry in Nagaland. At the same time, it is also promoting a considerable number of young Naga musicians not only within the state but also in the international level as well, he maintained.
As a result, Kiba heartened the youths to be bold, confident and enterprising in their outlook and approach towards making music as their careers.
During the programme, several special numbers and dance performance were presented by members of the Yodh-Beth International Theological College & Seminary and individuals such as Khrutsulo Vero, Visano Kikon, Rhonbemo Humtsoe and Vini K Chishi.
